The Economist : Survey on New Media

The Economist has conducted a detailed survey on New Media, exploring its components and their effects on the changing media landscape of the internet. It argues that the era of mass media is giving way to one of personal and participatory media that will profoundly change both the media industry and society as a whole.

The survey is essentially a collection of articles which go on to describe in detail the participatory models of blogs, wikis, citizen journalism and podcast media. Strewn in throughout are views, opinions and insights from renowned thinkers and practitioners from the new and the traditional media enterprises.

Though the ultimate outcome of this revolutionary change cannot be predicted right now, it is amply clear that this change is going to have long lasting effects on the entire media landscape right from production to consumption.